The ADI Market Share Report uses information sourced from APRA in their new reporting regime, which now includes all ADI's, not just Banks.
This includes the Challenger Brands: Xinja, Volt Bank, Up Banking, 86 400 and Judo Bank.
Along with these reports, we will also be reviewing the marketing strategy for a FinTech category.
For this inaugural report, we will be looking at the Challenger Banks.
...