Kia Ora!
Welcome to another thrilling edition of the ADI Market Share Report and Category Teardown!!!  🚀🎊🎉
   
Ok...      that's enough of the hype. Exhausted! 😫
   

ADI Market Share

We are starting to see some retraction in the Big 4 market share, but it's not going to the "neos". Looks like the other 95 ADI's are also upping their game. The Big 4  share in deposits has decreased by 0.59% since March, with the neos only getting 0.02% of that (or 0.03%...      depending on how you look at it).
   

Speaking of the neos, both Numbers and Judo are going great guns, with Judo already reaching the $100m mark. And in super exciting news, Xinja has reported their first balances to APRA!!! 🔥🔥

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What?? Don't see them? It's there.... just down the bottom. Seriously..
   
Ok, so have reported $200k in deposits 😳. Let's hope there are plenty more to come. You can't spend that amount of money (including customer crowdfunded money) and only come up with $200k. Looking forward to seeing that number hockey-stick with the rest of them!

On the lending front, Judo again is showing everyone how it's done, with the only other reporting neo (Numbers) increasing their lending FUM by $500k 🤷.

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Guess who's doing really well in the SME space? Here's a hint


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  Ok... it was an easy one.

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Category Teardown
This month, we tear into some players within the Home Lending space.

Enter the ring Lendi, Athena, Pepper Money, Uno Home Loans and Reduce Home Loans 🥊🥊

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Both Lendi and Pepper Money are nailing from a Performance Marketing perspective. Was very interested to note that there was no Facebook or Instagram advertising from Athena.