In this episode of Full Funnel Growth, DC builds up on last week's show about marketing and communication in today's context. He starts specifically with what NOT to do and cites the example of Gerard Harvey and the massive social media backlash he got for appearing insensitive for capitalizing on the situation brought by COVID-19.
DC also shares, on the flip side, how to leverage new tools and programs from Facebook and LinkedIn to the benefit of your company. He cites the Facebook Small Business Grants Program and LinkedIn Newsletter as things to explore if your business is the right fit for these.
01:24 Case study: Gerard Harvey's social media backlash
03:19 Introducing the Facebook Small Business Grants Program
05:58 Exploring the LinkedIn Newsletter