In this episode of Full Funnel Growth, DC discusses 5 major frameworks to acquiring customers and pushing them through the full funnel. In particular, DC discusses the top, middle, and bottom of the funnel, AIDA (Awareness, Interest, Desire, Action), the Five Levels of Customer Awareness, Traffic Temperature, and Pirate Metrics.

After defining each framework, DC then explains how a combination of these various frameworks can then guide you towards effective and highly targeted marketing campaigns, each with different communication, goals, and offers at every level.


01:27 Top, middle & bottom of funnel

06:55 AIDA (Awareness, Interest, Desire, Action)

11:37 The Five Levels of Customer Awareness & Traffic Temperature

14:01 Copywriting at different levels

16:26 Tracking Pirate Metrics

23:55 Planning your campaigns with the 5 frameworks


Breakthrough Advertising by Eugene M. Schwartz

AIDA Funnel

Pirate Metrics (AARRR)