In this episode of Full Funnel Growth, DC tackles the topic of social proof and the psychology behind persuasion. He shares key takeaways like how certification and qualification, celebrity status, referrals, and the "wisdom of the crowd" are all major drivers behind effective advertising.

DC also shares a couple of tactics to improve your own Facebook and Instagram advertising and increase the amount of social proof in your ads, such as strategic manipulation of your post ID and pushing to warm and cold audiences.


05:39 The "wisdom of the crowd" defined

09:52 Social proof effects on traditional advertising  

11:42 Methods to get social proof

15:41 Post ID geography hack & pushing ads to warm and cold audiences