This is episode 20 of Full Funnel Growth, the new and reformatted podcast previously known as FinTech Growth. Today DC talks about the drastic shifts in marketing and communication in the current landscape, such as reduced ad spending, as well as the unique opportunity for brand awareness.
DC also shares the reasons behind the podcast's rebranding, such as refocusing to discuss full funnel marketing and the benefits of Pirate Metrics, which is also broken down into its individual components today: Awareness, Acquisition, Activation, Retention, Referral & Revenue (AAARRR).
04:34 Marketing & communication today: selling essentials & reducing ad spend
09:27 Seeing an opportunity for brand awareness
11:58 Full Funnel Growth: a new direction
13:43 Breaking down Pirate Metrics (AAARRR)